BBC Sports Personality Of The Year 2010 – Title Sequence

After the success of our collaboration with BBC Sport during the South African World Cup, we were asked to once again to work on Sports Personality after a 5 year gap. Invited to create the Title Sequence and also a Feature Presentation showing off the 10 Finalists before the winner was announced. This was a fantastically creative project to work on and the brief from the BBC Producers always remained the same as it was before… “make it really cool!”